Sunday, March 16, 2014

Review: METRO Group Future Store Initiative



In this globalization era, we know that the technological developments growing faster. And the main purpose is the only to make human life better and more practical. One of the new innovations is about The Future Store. This is created to make the business more efficient and for the customers, it will make shopping easier and more confortable.

In that movie, can be seen there are so many advantages that got from this technology. So, let me describe the whole things I got from this video.

Smart Fridge Signals
This Fridge will give an information on the screen while there are some products that running out of stock.

Smart Machine Washing
This machine will detect and give a warning if there's a different colour or material laundry that can't be washed together.

Electronic Shopping List
It will obtain the information about what products are going to be bought later on. Also, it'll give some advices about products that should be bought based on what's running out from the fridge. This Electronic Shopping List can be provided on the Home PC. On the other hand, you can get some information about Bonus System and Individual Offers as well.

Future Card
The Future Card will provide the Electronic Shopping List that had been updated. It also has a Loyalty Bonus System and Item Location which give a direction where the item would be. This card can be accessed in the Future Store.

Smart Trolley
When we put a product on the trolley, it will automatically recognize what item it is and listed onto the screen's trolley.

Smart Shelves
This is one of the most helpful excellence for the employees. All the shelves will be connected into the Center / Terminal. While there's a shelve which almost runs out of items, the information will be shown on the screen of Terminal and directly inform the employee through the PDA (Personal Digital Assistant) to restock the items.

Smart Infomation Terminal
This terminal will give information about some particular items and provide the recipes based on the items related. This recipes information can be saved in the customers' device immediately by putting their device closer with the terminal. Not only that, if the customers get interested and want to know where the item is located, the customer can press the "location" button and.....surprisingly! the drawing of the item will be displayed on the floor in order to get easier looking for its location.

Advertising Display
This feature will be useful while advertising the product itself. It will attract the customers to buy the item probably by the discount or other else.

Smart Dressing Room
The customers no need to wear the clothing, just hanging it on the place which is provided on the wall and automatically the screen beside will display the customer wearing the clothing. The customer can choose whatever the colour which is available on the screen as well.

Smart Mirror
It's more like the Smart Dressing Room, it capture the customer's face and try the cosmetics product by choosing the best make up that shown on the screen. Also, the customer can print out the picture.

Future Check-out
Goods and prices are registered automatically on the cashier due to the connection between the cashier machine and the smart trolley. So the costumer only have to pay the goods, no need to wait any longer like detecting a bar code or anything else.

So, how did all the stuff connect with each other?
The most technology used in the Future Store is based on RFID. what is RFID? RFID is Radio Frequency Identification. It is the wireless non-contact use of radio-frequency electromagnetic fields to transfer data, for the purpose of automatically identifying and tracking tags attached to objects.

As I tell before that the technological developments is needed to make the human life better. This Future Store will help us remembering all the goods that we're gonna buy with the presence of Future Card. We don't need ask the employee about the product or the location of the goods that needed, since there is Terminal giving all about the information. The innovation system like Smart Dressing Room and Smart Mirror are indeed helpfully as well. Oh..we do not have to worry to wait for the payment too, as the turning time will decrease or probably there is no queue anymore. And there are still a lot of advantages attracting us can't be explained.

Beside, along with the better technology we get, the more cost also that we have to pay. Remembering that all the stuff in that store needed RFID, how the employee maintain the store and the machine, and the other things to do with all the technology in there. At the end, I suggest you guys to keep in touch with each other, don't let the technology blow up the sociality. We still need communicate with the others face to face to make a new friend.

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